Tuesday, September 19, 2006

The Opportunity

We publish plastic cards. It doesn’t sound very exciting or even interesting until you realize that you can take plastic cards and produce revenue of up to 10 times what they cost you.

The cards we specialize in are employee benefit cards. These are given away FREE to employees of large companies (usually companies that employ 500-1000 people). Since the cards are given away FREE, you would sell the ad spaces on the cards to the stores, restaurants and service companies for a small fee. Depending on the number of employees, the spaces on the cards will sell for $100 to $300. The average is about $189.

Here is the opportunity. If you put 15 businesses on a card at $189 each, you would gross $2,835. If the employer you’re giving the cards to has 700 employees, it will cost you $630 to produce. That gives you a profit of $2,205 (almost 80%) and usually takes 2 to 3 days to complete. In other words, you can make up to $1,000 per day letting people advertise on your little plastic cards.
Believe me, we’ve been selling ads on plastic cards for over 2 years, and it still makes us smile every time we make $1,000 in a single day.